Aug 31, 2017 | ad fraud, adtech, verification
TL;DR Google is the biggest company in the world and makes 90% of its money from online ads. Google’s ad revenues are based on commissions it receives from ad buys on its system. When an advertiser buys an ad impression from some site through Google, the publisher...
Apr 29, 2017 | ad fraud, facepalm, security, verification
TL;DR What we have in ad fraud research, is companies that are not equipped or incentivized to invest in to serious research, and media that does not know what to believe and what to disregard. Once a company grows to a certain size, it becomes almost impossible for...
Jan 25, 2016 | ad fraud, cybercrime, security, verification
Ad fraud is the biggest cybercrime, yet it gets almost no attention from security researchers. It is clear why security researchers do not want to be part of countering ad fraud activity, but it is not so clear what the advertising technology industry is going to do...
