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DIRECT_BUY_POISONING: How Data Spam Leaves Transactions Vulnerable to Fraud

DIRECT_BUY_POISONING: How Data Spam Leaves Transactions Vulnerable to Fraud

Oct 20, 2015 | ad fraud, data, techniques

Audience data, both 1st and 3rd-party, have so far not been discussed as a concern in the fight against ad fraud. Because of this, now there are serious misonceptions about what might be effective as a method for reducing exposure to ad fraud. Both publishers and ad...

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