While we were at San Sebastian with botlab.io comrades for the I-COM Global Summit, I had the chance to talk with one of the hottest adtech and data execs out of APAC. Barry Adams from Eyeota, in his previous roles he led digital data related businesses for Experian and Acxiom respectively, before moving to his current role as the Chief Revenue Officer of Eyeota. We asked Barry what he thinks about advertising fraud and how well equipped the industry is to deal with the problem.
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