We Make the Internet Safer

Did you know that ad fraud is bigger than the next five biggest cybercrime combined? Nobody has done as much in terms of raising awarenes about it, as we have. Nobody has published as much research, or made available as many open source solutions. Unlike every other entity focused on ad fraud, Botlab is 100% not-for-profit and makes everything available for free.

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Open Source Ad Fraud Detection

Nameles is the only ad fraud solution that meets the real-time scale demands of even the largest programmatic advertising platforms. TCO for 200 billion requests per day is less than $500 per month with no sampling. Built together with adtech for adtech.

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The Definite Guide on Ad Fraud

Already translated into multiple languages, Botlab’s Compendium of Ad Fraud Knowledge in collaboration with World Federation of Advertisers is a result of years of propriety research to understand the complex topic of advertising fraud, the largest cybercrime.

A Closer Look

Block Cloud and Hosting IP

A comprehensive list of 140 million cloud and hosting company IP addresses. Unlike other common solutions, Denylist is curated by people.

A Closer Look

Make a donation today

Botlab has has a 501(c)(3) tax-exempt status and your donation qualifies for a tax deduction.

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Endorsed  by World Federation of Advertisers

“Nameles appears to be exactly the sort of solution that WFA and our members were calling for in our ad fraud compendium. We should be encouraging the emergence of open source solutions which unify our industry through combatting a common enemy. We would encourage DSPs and our other industry partners to investigate this opportunity with a view to leveraging it in complement to existing tools designed to combat ad fraud.”


Stephan Loerke

CEO, World Federation of Advertisers

Ad Fraud Research

Peer-reviewed scientific research covering ad fraud and invalid traffic from the most experienced researchers.

Open Source Development

Detect ad fraud at scale as part of a real-time programmatic advertising stack, or empower analysts and planners.

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Free Education

Educate yourself and your organization with unbiased information that you can actually trust.

Actions speak louder than words

For us trust and credibility is more than just words and we go to great lengths to prove our authencity and wisdom.

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No Conflict of Interest

Unlike everyone else, we have no commercial interests. 

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+20 Years Industry Experience

Our leadership is among the most experienced in online advertising.

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100% Transparent

Everything we do is open for anyone to evaluate and free to access.

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The most important decision makers in the world of advertising come to us for guidance on critical matters. Now you can get the exact same advice to your email. We send you emails infrequently, and never under any circumstances share your information with anyone else.

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