WHO IS BOTLAB.IO MEMBERSHIP FOR AND WHY IS IT FREE
For ad fraud researchers, and those interested in the field of ad fraud research. It's free so there is no barrier of entry other than the shared interests in ad fraud.
WHAT WILL I GET AS A BOTLAB.IO MEMBER
When we have something important to share, you'll hear about it first. Also you can request access to data, lists or other member-only resources.
There might be a pin later.
HOW ABOUT ADTECH COMPANIES AND ADVERTISERS
Joining as a member is nice, but donating money or promoting us on your website, blog or social media is much better.
WHAT IS BOTLAB.IO
- the only research organization focused on ad fraud research
- one of the most respected voices commentating the topic of ad fraud
- one of the smartest data science teams in the world with +30 volunteer researchers
- the only independent non-profit focused on advertising technology
WHY AD FRAUD RESEARCH IS IMPORTANT
1) the #1 cybercrime at roughly 10x identify theft revenue
2) growing together with digital and programmatic trends to +$100 billion per year
3) causes damage to GDP far more than it causes to advertising investment
4) ad technology systems are poorly secured and the companies have no incentives to fight fraud
5) very few have even moderate understanding of ad fraud, the intersection of adtech and security
WHAT WE THINK HAVE TO CHANGE
1) greater oversight over those that are responsible for secure adtech
2) peer-reviewing of publications before publication
3) independent review of anti ad fraud companies
4) advertising technology industry focused bounty program
5) industry wide research and development in blockchain based technology
6) public registry of ad and tracking tags
If you are involved in ad fraud research, and think that these points are important, don't hesitate to join!