ANNUAL FUND


In 2015 botlab.io published more unique content, resources and insights about ad fraud than any other party. We gave talks in many advertiser events and were featured in a story on the cover of Financial Times. Nobody got paid, we put every penny that was needed to cover expenses. Still way below $50,000 in total for 2015. 


Want to know 


We love to work as volunteers, and our achievements leave little question about the effectiveness of our unique approach. But we can't keep paying expenses out of our own pockets. We're asking you to help us do that. 

$50 pays for all VPN services for one month 

$100 pays for our mailbox for one year

$500 covers the entire monthly cloud bill 

$1,000 pays for travel and expense for one talk on ad fraud

$2,500 sends one of us to an event for a couple of days

$5,000 pays for expenses associated with a small research project

$50,000 pays for expenses associated with one major research project

WHAT WE WILL ACHIEVE IN 2016


RESEARCH AND DEVELOPMENT

- Publish A Global Baseline for Evaluating Ad Fraud Exposure Rate research paper
- Publish findings of one more major academic research collaboration
- Launch spamindex.io with quality score for 1 million top advertising sites

See WHAT WE ACHIEVED IN 2015 to have a better understanding of our on-going activities.​

I WANT TO SUPPORT BOTLAB.IO'S CURRENT WORK

ANNUAL FUND

Your support to the Annual Fund is crucial to sustain projects in your industry that are aimed towards making it safer, and more efficient.

WHAT WE ACHIEVED IN 2015


RESEARCH AND DEVELOPMENT

- Acquired access to tens of billions of rows of advertising exchange data
- Started a major collaboration to establish a credible global ad fraud baseline
- Curated the single largest cloud hosting company IP address list with over 50 million IP
- Created and shared more taxonomic information about ad fraud than anyone else
- Created and shared more unique theory about ad fraud than anyone else


SUPPORT TO TRADE BODIES

- Acted as the two co-chairs for I-COM Data Science Board
- Helped organize the first ever I-COM Data Science Hackathon
- Gave a talk in WFA's MEDIAFORUM event in London
- Gave a talk in two yearly national advertiser events
- Provided active council for WFA leadership


RESOURCES FOR AD FRAUD FIGHTERS

- Was the single source for safety awareness information for ad fraud researcher
- Provided continuous support and mentorship to leading count fraud teams
- Shared data with academic research teams and independent researchers 
- Established a network of 30-40 leading ad fraud researchers


MARKETING & MEDIA COVERAGE

- Was featured in a Financial Times cover story
- Featured in ExchangeWire and other key industry press
- Launched two generations of the botlab.io website
- Published more unique content about ad fraud than any other party

leading source of independent ad fraud research and information

joining as a member will take less than 1 minute and is totally free