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The Ad Fraud Research Blog

Commentary on Advertising Fraud and other malice in the ad funded internet by researchers with extensive experience in both online advertising and cybersecurity.

Internet on Ad Fraud – Prelude

TL;DR  We conducted a scan of 50,000 websites, where we picked the sites based on how much ad inventory the site is making available in ad exchanges. I feel confident to conclude that both the quality of ad inventory, and the sites that make the inventory available...
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Anti Ad Fraud Company’s Guide to Countering Facepalm

TL;DR What we have in ad fraud research, is companies that are not equipped or incentivized to invest in to serious research, and media that does not know what to believe and what to disregard. Once a company grows to a certain size, it becomes almost impossible for...
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If DDoS attacks trigger ads, does it mean the attacker is the target?

But wait, if DDoS attacks can trigger ads on the target site, and sites make money from ads (and mostly only ads), whose the target? Can DDoS attacks trigger ads?  TL;DR Yes. All application / layer-7 DDoS attacks trigger ads on the target site by default. The"visits"...
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Busting Malvertising Myths – How Malware Enters the Online Advertising Supply-Chain

In the light of recent high profile malvertising attacks, the adtech industry is finding itself as a center of attention in respect to the ongoing malware epidemic. In this article we will cover how in fact it is the industry itself that to some extent is causing...
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Busting Malvertising Myths – The Role of Adtech Industry in Malvertising

In the light of recent high profile malvertising attacks, the adtech industry is finding itself as a center of attention in respect to the ongoing malware epidemic. In this article, we will cover how in fact it is the industry itself that to some extent is causing...
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Online Anonymity for Researchers – The Simple Edition

Here is a simple guideline for researchers to establish a basic level of online anonymity for the purpose of disconnecting identity and physical location from research activity. What do you need?  a prepaid credit card an anonymous prepaid sim card What level of...
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Comprehensive List of Major Publishers Reported in Malvertising Attacks

This page is a collection of malvertising evidence found on major publisher sites. It is continually updated as new findings emerge. 14.3.2016 [1] answers.com zerohedge.com infolinks.com 16.3.2016 [2] msn.com aol.com nytimes.com bbc.com newsweek.com 25.3.2016 [3]...
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Malvertising, a Serious Threat to Internet Users, Business and Society?

There has been a lot of talk about ad blocking in regards to how certain ad formats are annoying internet users, but not nearly enough about the threat Malvertising and leaving it unchecked is causing to internet users, businesses and the society. The Internet finds...
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